What Makes a Great Website Design?

What Makes a Great Website Design?

What makes a great website design

When it comes to designing websites, there are certain elements that should be considered. These include accessibility, visual hierarchy, call-to-action, and speed. By following these rules, your website design will be successful and appealing.

Grids improve readability

The use of grids in design has evolved over the years. They provide a structure to your layout and a framework to your website. In addition, they improve readability.

Grids can be used in any type of layout. From two-column text to a multi-page site, they can be used to organize your content and make the design look neat and readable.

Using grids in your website design is an easy way to align your designs and add elements to your page’s structure. By sticking to the grid, you will have a clean, readable layout.

A grid will also allow you to achieve a lot of cool effects, such as diagonal typography. The best grids are flexible and will let you customize the number of columns and rows.

You can also use them to plan responsive website design. The best grids will help you create a website that renders in all browsers, regardless of the resolution.

Visual hierarchy

The visual hierarchy of a web page makes it easy for visitors to identify and navigate through a page’s content. Without this, navigation becomes an arduous task.

A good visual hierarchy is crucial for any website. It makes a site’s content more comprehensible and allows the user to get the most out of the design.

Visual hierarchy can be implemented in a variety of ways. One method involves using whitespace, which will make your website easier to navigate. Another way is to use design patterns, which will draw attention to your key design elements.

The visual hierarchy of your website should be the right balance of function and form. If the former is emphasized too much, then everything will look and feel clunky. In the case of a mobile app, color plays a vital role.


The call-to-action is a phrase or a button that triggers an action. This can be a simple link, a plain text button, or an image. It should be placed in the right place and the right way to evoke a reaction.

The best call-to-action is the one that inspires curiosity and catches the reader’s eye. It should be visible, recognizable, and the right color. Also, it should have a good squinting test.

Call-to-actions can impact your site’s conversion rate. They can affect your marketing strategy, and even your sales. You want to choose the right CTA for your website. But how do you know which one to use? Let’s take a look at some of the best examples.

One of the most effective ways to generate clicks is to use a large button. This will draw attention to the CTA and also ensure that people on mobile devices will be able to find it. Make sure to choose a button that is the right size and color.


If you’re looking to create a website, you should definitely take the time to make it accessible to everyone. Not only will this help your website be more user-friendly, but it will also increase its search engine rankings. This will help your business attract new customers.

Accessibility requires some time and effort from your developers and copywriters. However, incorporating accessibility into your website design can help your business save time and money.

The US Center for Disease Control and Prevention is an excellent example of an accessible website. Their site is accessible in terms of color, structure, and navigation. They also provide alternative text for images.

Another great example is Netflix. Their Empathy Lab is praised for its policies relating to accessibility. It has also been sued by several associations for the blind and deaf.


The speed of your website is an important factor in the customer experience and a good web design. A slow loading page will affect conversions and visitor engagement. It can also cause users to abandon an action.

There are many ways to measure the speed of your website. Google has a tool called PageSpeed Insights, which provides a report on your website’s performance. This tool gives you suggestions for how you can improve your site’s speed.

Another way to measure the speed of your site is the’speed index’. This is a simple tool that measures the time it takes for your visitors to see all of your content. Generally speaking, a score of 90-100 is considered ‘optimal’.

In the world of websites, the best way to get the most bang for your buck is to get your site up and running as fast as possible. However, there is more to it than just a quick load.